Don Bosco MIDEA is a centre for communication in the Salesian Province of Trichy in Tamil Nadu. 'MIDEA' is an acronym for Media Initiatives for Development, Empowerment and Awareness.

The centre was started with a name 'Alaihal' meaning “Sound Waves'. It was started in 1996 with an integrated approach aimed at empowering of subalterns through media, particularly alternative and people's media. It became a full-fledged centre for rural communications in 2000. From 2005 the centre set out to bridge the digital divide between the poor and the rich and with it, the centre was rechristened 'Don Bosco MIDEA' and registered as a society under Tamil Nadu registration Act 1975.

The centre envisages working in a systematic way to effect education, empowerment, employment and dynamic change in cultural milieu of Tamil Nadu, through media, information and communication.

It strives through communication related channels, animation programmes, workshops, seminars, symposia, intensive research, training programmes, networking and campaigning to make a meaningful intervention in Tamil Nadu. Hence, in a systematic way effect a dynamic change in the cultural milieu. The purpose of the cultural intervention is to empower the people especially those from rural areas through an effective process of awareness through media and arts.

Our mission is to help our target group to think critically, express creatively, communicate effectively and involve actively in the process of socio-cultural and personal development activities. We strive for these through participatory method of mutual learning and self- enrichment.

Today the centre is well known for its audio and video productions, alternative approaches and media studies. The centre has branched out to quadruple functions.