Vision:

To bridge the digital divide between haves and have-nots through media related formal, non-formal and higher education guiding to a career in media and communication.

Mission:

• To provide higher education opportunity in the field of Information, Communication and media studies to young people and particularly those who are poor.
• To broaden media professionals’ inclusion for all strata of society and alleviate poverty by providing career to the traditionally less-fortunate sections of the society.
• To train professionals with social consciousness and values in this age of consumerism and eroding human values.